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Nowadays, business environment in Intellectual Property has become a key asset to every company as it is the driver of innovation and commercial potential.
It can distinguish a company from its competitors as well as be a successful tool in marketing and branding. By having an exclusive set of rights in the market gives a company an essential advantage. A patented invention allows a monopoly of the period of twenty years to a company.
Intellectual Property is the only way to convert innovation and ideas into a profit-making activity. Successful branding will enhance the market value and increase the future profit expectations. Without having protection on its Intellectual Property Rights, a company is taking the risk of having no potential pay-off and getting copied from a competitor.
The IP Box Regime that has been introduced in Cyprus from the 1st of January 2012, provides the lowest tax rate for Intellectual Property Rights in the European Union. It offers a unique opportunity to manage the Intellectual Property Rights of a company in a solid jurisdiction.
Intellectual Property and branding
Intellectual Property Rights are considered a competitive advantage when they are positioned and used in a right and strategic way. Possessing a number of various innovations, calls upon a need of taking the necessary steps to ensure the protection and correct management of those innovations, so the enhancement of the company’s value is safeguarded.
Our IP department is offering an overall solution, from the development and the viewing of the existing Intellectual Property Rights with the company’s representatives to the strategic positioning and possible revenue streams:
For more information, please contact us. We would be delighted to meet you and learn more about your activities, the issues you are facing and your plans for the future.